Ulta Beauty Inc: A beauty of an investment?
Ulta Beauty changed the beauty retail experience in the 1990s by offering a new way to shop. At the time, prestige, mass, and salon products were sold through distinct channels — department stores for prestige products; drug stores and mass merchandisers for mass products; and salons and authorized retail outlets for professional hair care products. Ulta Beauty changed the experience by offering multiple brands at multiple price points and now offers 25,000 products across 600 brands. Ulta Beauty has more than 1,350 stores plus more than 350 shop-in-shops in Target…